@inbook{dd7bbe5c77c94b0fba5fcb48726d34f6,
title = "Young chinese consumers{\textquoteright} luxury hotel preference and purchase intention",
abstract = "Luxury brand market has grown considerably despite of the global financial crisis which started in 2008 (Hung et al., 2012). In the perceptions of the owners and others, luxury brands signify quality, style, reputation, and limited accessibility (Berthon, Pitt, Parent, and Berthon, 2009). However, current studies on the consumption of luxury goods mainly focused on physical goods (e.g., clothes and accessories) and few have examined service-based products. To narrow the gaps in the literature, this research explores young Chinese consumers{\textquoteright} intention to stay at luxury hotels when traveling.",
keywords = "Brand Preference, Chinese Consumer, Global Financial Crisis, Luxury Good, Purchase Intention",
author = "Annie Chen and Norman Peng",
year = "2016",
month = aug,
day = "23",
doi = "10.1007/978-3-319-24184-5_18",
language = "English",
isbn = "9783319373621",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "BMC (part of Springer Nature)",
pages = "77--80",
editor = "Colin Campbell and Ma, {Junzhao (Jonathon)}",
booktitle = "Proceedings of the 2013 World Marketing Congress",
edition = "1",
note = "2013 Academy of Marketing Science: 16th Biennial World Marketing Congress, 2013 AMS WMC 16 ; Conference date: 17-07-2013 Through 19-07-2013",
}