@inbook{e242ee85c88048a29142f2cb1768425c,
title = "Willingness to pay for health",
abstract = "The valuation of health in monetary terms can be estimated by observing real choices or by eliciting willingness to pay (WTP) through presentation of hypothetical choices to respondents (contingent valuation). Contingent valuation is commonly used in other areas of the public sector and its use is growing in health. In this article, the authors outline the rationale for such monetary valuation via WTP measurement before going on to discuss challenges associated with different approaches and provide examples from some recent case studies of how such monetary measurement has been achieved.",
keywords = "health economics, WTP values, public sector, benefits of health care, contingent valuation, revealed preference, value of a QALY, value of health, value of life, value of a prevented fatality, willingness to pay, Value of health, Value of life, Value of a QALY, Benefits of health care, Revealed preference, Value of a prevented fatality, Willingness to pay, Contingent valuation",
author = "R. Baker and C. Donaldson and H. Mason and M. Jones-Lee",
note = "Updated template: Entry for encyclopedia/dictionary. ST 29/09/20",
year = "2014",
doi = "10.1016/B978-0-12-375678-7.00503-4",
language = "English",
isbn = "9780123756794",
series = "Encyclopedia of Health Economics",
publisher = "Elsevier B.V.",
pages = "495--501",
editor = "Culyer, {Anthony J.}",
booktitle = "Encyclopedia of Health Economics",
address = "Netherlands",
}