Willingness to pay for health

Research output: Contribution to journalArticle


The valuation of health in monetary terms can be estimated by observing real choices or by eliciting willingness to pay (WTP) through presentation of hypothetical choices to respondents (contingent valuation). Contingent valuation is commonly used in other areas of the public sector and its use is growing in health. In this article, the authors outline the rationale for such monetary valuation via WTP measurement before going on to discuss challenges associated with different approaches and provide examples from some recent case studies of how such monetary measurement has been achieved.
Original languageEnglish
Pages (from-to)495-501
Number of pages7
JournalEncyclopedia of Health Economics
Early online date21 Feb 2014
Publication statusPublished - 2014


  • health economics
  • WTP values
  • public sector

Fingerprint Dive into the research topics of 'Willingness to pay for health'. Together they form a unique fingerprint.

  • Cite this