Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic

Elaine L. Ritch; Linda Shearer; Martha P. Bytof

Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic

Elaine L. Ritch, Linda Shearer, Martha P. Bytof

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Abstract

This paper explores reflections on self and identity as experienced through the pandemic experience and subsequent social restrictions, to understand how this impacted on self-perception, consumption practice and the lived experience, Findings suggest that life stage impacted on coping mechanisms during the social lockdown, where those with less commitments were more immersed in the experience and those with busy lifeworlds coped with the immediacy of tasks. Retrospectively, the experience has impacted ideologies and expectations.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Editors	F. Kerrigan
Publisher	University of Birmingham
Pages	238-239
Number of pages	2
ISBN (Print)	9781399958042
Publication status	Published - 3 Jul 2023
Event	55th Academy of Marketing Conference - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/ (Link to conference website)

Publication series

Name	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
ISSN (Electronic)	2150-5187

Conference

Conference	55th Academy of Marketing Conference
Abbreviated title	AM2023
Country/Territory	United Kingdom
City	Birmingham
Period	3/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/ (Link to conference website)

Documents and Links

Author accepted manuscript
© 2023 Academy of Marketing. Reproduced with permission of the publisher.
Author accepted manuscript, 143 KB

Cite this

Ritch, E. L., Shearer, L., & Bytof, M. P. (2023). Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic. In F. Kerrigan (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 238-239). (Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions). University of Birmingham.

Ritch, Elaine L. ; Shearer, Linda ; Bytof, Martha P. / Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic. Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. editor / F. Kerrigan. University of Birmingham, 2023. pp. 238-239 (Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions).

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title = "Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic",

abstract = "This paper explores reflections on self and identity as experienced through the pandemic experience and subsequent social restrictions, to understand how this impacted on self-perception, consumption practice and the lived experience, Findings suggest that life stage impacted on coping mechanisms during the social lockdown, where those with less commitments were more immersed in the experience and those with busy lifeworlds coped with the immediacy of tasks. Retrospectively, the experience has impacted ideologies and expectations.",

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pages = "238--239",

editor = "F. Kerrigan",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

note = "55th Academy of Marketing Conference, AM2023 ; Conference date: 03-07-2023 Through 06-07-2023",

url = "https://academyofmarketing.org/am2023-conference/",

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Ritch, EL , Shearer, L & Bytof, MP 2023, Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic. in F Kerrigan (ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, pp. 238-239, 55th Academy of Marketing Conference, Birmingham, United Kingdom, 3/07/23.

Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic. / Ritch, Elaine L.; Shearer, Linda; Bytof, Martha P.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. ed. / F. Kerrigan. University of Birmingham, 2023. p. 238-239 (Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic

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AU - Bytof, Martha P.

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N2 - This paper explores reflections on self and identity as experienced through the pandemic experience and subsequent social restrictions, to understand how this impacted on self-perception, consumption practice and the lived experience, Findings suggest that life stage impacted on coping mechanisms during the social lockdown, where those with less commitments were more immersed in the experience and those with busy lifeworlds coped with the immediacy of tasks. Retrospectively, the experience has impacted ideologies and expectations.

AB - This paper explores reflections on self and identity as experienced through the pandemic experience and subsequent social restrictions, to understand how this impacted on self-perception, consumption practice and the lived experience, Findings suggest that life stage impacted on coping mechanisms during the social lockdown, where those with less commitments were more immersed in the experience and those with busy lifeworlds coped with the immediacy of tasks. Retrospectively, the experience has impacted ideologies and expectations.

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SN - 9781399958042

T3 - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions

SP - 238

EP - 239

BT - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions

A2 - Kerrigan, F.

PB - University of Birmingham

T2 - 55th Academy of Marketing Conference

Y2 - 3 July 2023 through 6 July 2023

ER -

Ritch EL , Shearer L, Bytof MP. Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic. In Kerrigan F, editor, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham. 2023. p. 238-239. (Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions).

Who am I now? Female consumers' reflections on their self-identity impacted by the pandemic

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