"What are you viewing?” Exploring the pervasive social TV experience

Raimund Schatz, Lynne Baillie, Peter Fröhlich, Sebastian Egger, Thomas Grechenig

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


    The vision of pervasive TV foresees users engaging with interactive video services across a variety of contexts and user interfaces. Following this idea, this chapter extends traditional Social TV toward the notion of pervasive Social TV (PSTV) by including mobile viewing scenarios. We discuss social interaction enablers that integrate TV content consumption and communication in the context of two case studies that evaluate Social TV on mobile smartphones as well as the traditional set-top-box-based setup.

    Original languageEnglish
    Title of host publicationMobile TV: Customizing Content and Experience
    ISBN (Print)9781848827028
    Publication statusPublished - 1 Jan 2010


    • pervasive social TV
    • smartphones
    • interactive television


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