Web 2.0: an emerging and innovative solution for SMEs

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Abstract

    This chapter critically analyses and assesses the concept and development of Web 2.0 within small to medium sized enterprises (SMEs). Web 2.0 is changing the way that business can be conducted, offering SMEs opportunities for developing strategies, business models and supply chains whilst adding value and gaining competitive advantage. There are many advantages for SMEs using Web 2.0 including them being easy to use, limited skills required and relatively low-cost and there are a range of emerging applications in fields such as marketing, collaboration, knowledge transfer, enhancing products and services, and research. Equally, there is an array of operational and managerial challenges that need to be overcome. This chapter suggests a set of questions that SMEs may consider using as a guide if they are considering Web 2.0 as a competitive weapon for the future.
    Original languageEnglish
    Title of host publicationInnovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions
    EditorsManuela Cruz-Cunhha, Joao Eduardo Varajao
    PublisherIGI Global
    Pages1-18
    Number of pages18
    ISBN (Print)9781609607654
    DOIs
    Publication statusPublished - 2011

    Keywords

    • social media
    • SMEs
    • web 2.0

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  • Cite this

    Barlow, A., McCann, M., & Smith, A. (2011). Web 2.0: an emerging and innovative solution for SMEs. In M. Cruz-Cunhha, & J. E. Varajao (Eds.), Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions (pp. 1-18). IGI Global. https://doi.org/10.4018/978-1-60960-765-4.ch001