Wackiness and event management: the case of the World Alternative Games

Lucia Aquilino, Nicholas Wise, John Harris

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


The World Alternative Games (WAG) is a biennial event that takes place in Britain's smallest town. This article considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning, and organization of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.
Original languageEnglish
Pages (from-to)567-577
Number of pages11
JournalEvent Management
Issue number5
Early online date22 Jan 2020
Publication statusPublished - 31 Aug 2020


  • rural
  • tourism development
  • wackiness
  • Wales


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