Wackiness and event management: the case of the World Alternative Games

Lucia Aquilino, Nicholas Wise, John Harris

Research output: Contribution to journalArticle


The World Alternative Games (WAG) is a biennial event which takes place in Britain’s smallest town. This paper considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning and organisation of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.
Original languageEnglish
JournalEvent Management
Publication statusE-pub ahead of print - 22 Jan 2020



  • rural
  • tourism development
  • wackiness
  • Wales

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