Volunteer recruitment and selection: evidence from the visitor attraction sector

Giancarlo Fedeli, Linda Cigurova

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Recruitment and selection are important factors in the development and preservation of the tourism volunteer workforce. In the visitor attraction (VA) sector, in particular, it is estimated volunteers constitute up to 51% of the total workforce. However, time constraints and lack of resources often limit organisations’ ability to prioritise recruitment and selection practices in a
systematic way (Kappelides et al., 2019). Furthermore, studies of volunteering have mainly considered the volunteers’ perspective and not that of organisations. Our work adopts a mixed methods research approach, involving data collection through self-completed questionnaires and semi-structured interviews with a number of VA representatives across Scotland. This chapter illustrates the main findings of the study including the main challenges faced by VAs and offers
several recommendations for both theoretical and practical applications.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Volunteering in Events, Sport and Tourism
Editors Kirsten Holmes, Leonie Lockstone-Binney, Karen A. Smith, Richard Shipway
ISBN (Print)9780367417093
Publication statusPublished - 2021


  • volunteers
  • recruitment strategies
  • visitor attractions

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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