On the 16th April 2010 the drug mephedrone was outlawed in the UK. This followed news media reports of deaths linked to the drug. In many respects the mephedrone scare represented a familiar pattern of drug framing and legislative reaction. However, the mephedrone scare took place in the era of online news transmission. To quantify the mephedrone scare the Google Internet search-engine's Trends and News applications were monitored from when the first death was attributed to the drug until 1 year after it was banned.
- digital media