Virtual reality for simulation and evaluation: technology acceptance models for automotive consumer electronics

Vassilis Charissis, Kweku Bram-Larbi, Ramesh Lagoo, Shu Wang, Mohammed Soheeb Khan, Samar Altarteer, David Harrison, Dimitris Drikakis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)
293 Downloads (Pure)


The design, development and evaluation of consumer electronics pose many challenges in the transition from initial concept to final product market re-lease. In the automotive sector, in particular, due to the nature of these devices and to alleviate users’ safety concerns, the evaluation of such devices could be primarily performed in simulated and virtual environments. Device functionality can be evaluated objectively by measurement of user performance indicators. User acceptance of these technologies and attitude towards future use is, how-ever, more difficult to formally access, but is considered as important a determinant of the success or failure of a product. The paper presents the virtual simulation requirements of two prototype AR HUD systems and two variations of Technology Acceptance Models (TAM) designed exclusively for their evaluation. The reasoning behind virtual simulations and utilisation of TAM variants in accessing and predicting user experience outcomes and intentions is discussed. In conclusion, a future plan for examining further the virtual simulation environments and additional TAM structures is proposed.
Original languageEnglish
Title of host publicationHCI International 2021 - Late Breaking Papers: Multimodality, eXtended Reality, and Artificial Intelligence. HCII 2021
EditorsConstantine Stephanidis, Masaaki Kurosu, Jessie Y.C. Chen, Gino Fragomeni, Norbert Streitz, Shin'ichi Konomi, Helmut Degen, Stavroula Ntoa
PublisherSpringer Nature
Number of pages16
ISBN (Electronic)9783030909635
ISBN (Print)9783030909628
Publication statusPublished - 11 Nov 2021
Event23rd International Conference on Human-Computer Interaction - Online
Duration: 24 Jul 202129 Jul 2022 (Link to conference website)

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference23rd International Conference on Human-Computer Interaction
Abbreviated titleHCI International 2021
Internet address


  • augmented reality
  • collision avoidance
  • head-up display
  • simulation
  • smart cities
  • technology acceptance model
  • virtual reality

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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