Original language | English |
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Title of host publication | Flagship Marketing: Concepts and Places |
Publisher | Routledge Taylor & Francis Group |
Chapter | 13 |
Pages | 186-194 |
Number of pages | 9 |
Edition | 1st |
ISBN (Electronic) | 9780203887080 |
ISBN (Print) | 9780415436021, 9780415812115 |
DOIs | |
Publication status | Published - 2009 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting