Vintage fashion retailing: building the store brand

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Over the past few decades, vintage fashion has become an enduring trend and vintage fashion retailers have become an integral part of the fashion retailing landscape. This chapter explores vintage fashion retailing from the perspective of brand image and the brand story and examines the positioning elements that operationalise the vintage fashion retailer brand. Vintage fashion retailers have evolved into sophisticated entities capable of competing in today’s fast paced omni-channel environment. They can benefit from the creation of a strong brand image that tells the story of an era or theme through the creation of a store/brand whose appearance and display elements bring that theme to life.

Original languageEnglish
Title of host publicationContemporary Case Studies on Fashion Production, Marketing and Operations
PublisherSpringer
Number of pages14
ISBN (Print)978-981-10-7007-5
Publication statusPublished - 2018

Fingerprint

Retailing
Store brands
Retailers
Brand image
Integral
Positioning

Keywords

  • vintage fashion
  • retail
  • store brand
  • brand building

Cite this

McColl, J., Canning, C., Shearer, L., & McBride, L. (2018). Vintage fashion retailing: building the store brand. In Contemporary Case Studies on Fashion Production, Marketing and Operations Springer.
McColl, Julie ; Canning, Catherine ; Shearer, Linda ; McBride, Louise. / Vintage fashion retailing : building the store brand. Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer, 2018.
@inbook{4dc8af8b595e4ce096b89cb1e6ec06b7,
title = "Vintage fashion retailing: building the store brand",
abstract = "Over the past few decades, vintage fashion has become an enduring trend and vintage fashion retailers have become an integral part of the fashion retailing landscape. This chapter explores vintage fashion retailing from the perspective of brand image and the brand story and examines the positioning elements that operationalise the vintage fashion retailer brand. Vintage fashion retailers have evolved into sophisticated entities capable of competing in today’s fast paced omni-channel environment. They can benefit from the creation of a strong brand image that tells the story of an era or theme through the creation of a store/brand whose appearance and display elements bring that theme to life.",
keywords = "vintage fashion, retail, store brand, brand building",
author = "Julie McColl and Catherine Canning and Linda Shearer and Louise McBride",
note = "Book is not OA, set chapter to closed in meantime.",
year = "2018",
language = "English",
isbn = "978-981-10-7007-5",
booktitle = "Contemporary Case Studies on Fashion Production, Marketing and Operations",
publisher = "Springer",

}

McColl, J, Canning, C, Shearer, L & McBride, L 2018, Vintage fashion retailing: building the store brand. in Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer.

Vintage fashion retailing : building the store brand. / McColl, Julie; Canning, Catherine; Shearer, Linda; McBride, Louise.

Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

TY - CHAP

T1 - Vintage fashion retailing

T2 - building the store brand

AU - McColl, Julie

AU - Canning, Catherine

AU - Shearer, Linda

AU - McBride, Louise

N1 - Book is not OA, set chapter to closed in meantime.

PY - 2018

Y1 - 2018

N2 - Over the past few decades, vintage fashion has become an enduring trend and vintage fashion retailers have become an integral part of the fashion retailing landscape. This chapter explores vintage fashion retailing from the perspective of brand image and the brand story and examines the positioning elements that operationalise the vintage fashion retailer brand. Vintage fashion retailers have evolved into sophisticated entities capable of competing in today’s fast paced omni-channel environment. They can benefit from the creation of a strong brand image that tells the story of an era or theme through the creation of a store/brand whose appearance and display elements bring that theme to life.

AB - Over the past few decades, vintage fashion has become an enduring trend and vintage fashion retailers have become an integral part of the fashion retailing landscape. This chapter explores vintage fashion retailing from the perspective of brand image and the brand story and examines the positioning elements that operationalise the vintage fashion retailer brand. Vintage fashion retailers have evolved into sophisticated entities capable of competing in today’s fast paced omni-channel environment. They can benefit from the creation of a strong brand image that tells the story of an era or theme through the creation of a store/brand whose appearance and display elements bring that theme to life.

KW - vintage fashion

KW - retail

KW - store brand

KW - brand building

M3 - Chapter (peer-reviewed)

SN - 978-981-10-7007-5

BT - Contemporary Case Studies on Fashion Production, Marketing and Operations

PB - Springer

ER -

McColl J, Canning C, Shearer L, McBride L. Vintage fashion retailing: building the store brand. In Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer. 2018