Valuing food safety improvements using willingness to pay

Marjon van der Pol*, Mandy Ryan, Cam Donaldson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

Food safety policies are coming under increasing scrutiny. A challenging issue when devising food policies is to assess the 'intangible' benefits such as a reduction in suffering from food-related illness. Here, contingent valuation is used to elicit individuals' willingness to pay (WTP) for the elimination of the risk of poultry-borne illness through irradiation and a hypothetical treatment. Two hundred members of the general public were interviewed and the results show that people are willing to pay extra for food safety. WTP is found to be sensitive to the elicitation format.
Original languageEnglish
Pages (from-to)99-107
Number of pages9
JournalApplied Health Economics and Health Policy
Volume2
Issue number2
Publication statusPublished - 2003
Externally publishedYes

ASJC Scopus subject areas

  • Economics and Econometrics
  • Health Policy

Fingerprint

Dive into the research topics of 'Valuing food safety improvements using willingness to pay'. Together they form a unique fingerprint.

Cite this