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Use and measurement of social media for SMEs
Margaret McCann,
Alexis Barlow
Research output
:
Contribution to journal
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Article
›
peer-review
144
Citations (Scopus)
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Keyphrases
Small to Medium Size Enterprises
100%
Social Media
100%
Return on Investment
70%
Social Media Use
30%
Large Organizations
10%
Design Methodology
10%
Academic Literature
10%
Cursor
10%
Business Process
10%
Economic Value
10%
Commercial Use
10%
Strategic Plan
10%
Social Media Applications
10%
Enterprise Viewpoint
10%
Social Measures
10%
Business Use
10%
Strategic Focus
10%
Business-oriented
10%
Economics, Econometrics and Finance
SME
100%
Return on Investment
70%
Social Sciences
Small and Medium-Sized Enterprise
100%
Literature Reviews
10%
Economic Value
10%