Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar, Agyenim Boateng, Junjie Wu, Mary Leung

    Research output: Contribution to journalArticle

    Abstract

    What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.
    Original languageEnglish
    Pages (from-to)717-739
    Number of pages23
    JournalMarketing Intelligence and Planning
    Volume30
    Issue number7
    DOIs
    Publication statusPublished - 2012

    Keywords

    • SMEs
    • internationalisation strategy
    • Norway

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