Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar; Agyenim Boateng; Junjie Wu; Mary Leung

doi:10.1108/02634501211273823

Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar, Agyenim Boateng, Junjie Wu, Mary Leung

Research output: Contribution to journal › Article › peer-review

Abstract

What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.

Original language	English
Pages (from-to)	717-739
Number of pages	23
Journal	Marketing Intelligence and Planning
Volume	30
Issue number	7
DOIs	https://doi.org/10.1108/02634501211273823
Publication status	Published - 2012

Keywords

SMEs
internationalisation strategy
Norway

Documents and Links

10.1108/02634501211273823

Cite this

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title = "Understanding the motives for SMEs entry choice of international entry mode",

abstract = "What drives small to medium-sized enterprises{\textquoteright} (SMEs{\textquoteright}) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.",

keywords = "SMEs, internationalisation strategy, Norway",

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AU - Wu, Junjie

AU - Leung, Mary

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N2 - What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.

AB - What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.

KW - SMEs

KW - internationalisation strategy

KW - Norway

U2 - 10.1108/02634501211273823

DO - 10.1108/02634501211273823

M3 - Article

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SP - 717

EP - 739

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 7

ER -

Understanding the motives for SMEs entry choice of international entry mode

Abstract

Keywords

Documents and Links

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Cite this