Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar; Agyenim Boateng; Junjie Wu; Mary Leung

doi:10.1108/02634501211273823

Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar, Agyenim Boateng, Junjie Wu, Mary Leung

Research output: Contribution to journal › Article

Abstract

What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway.

Original language	English
Pages (from-to)	717-739
Number of pages	23
Journal	Marketing Intelligence and Planning
Volume	30
Issue number	7
DOIs	https://doi.org/10.1108/02634501211273823
Publication status	Published - 2012

Keywords

SMEs
internationalisation strategy
Norway

Documents and Links

10.1108/02634501211273823

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Nisar, S., Boateng, A., Wu, J., & Leung, M. (2012). Understanding the motives for SMEs entry choice of international entry mode. Marketing Intelligence and Planning, 30(7), 717-739. https://doi.org/10.1108/02634501211273823

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