Transport and tourism in Scotland: a case study of scenario planning at Visit Scotland

Stephen Page*, Ian Yeoman, Chris Greenwood

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Abstract

VisitScotland (VS) is the lead organisation for tourism in Scotland, responsible to the Minister for Tourism in the Scottish Execu tive (Government) for destination market ing, tourism policy issues, and economic advice. Tourism in Scotland is a £4.5bn industry, representing 6 per cent of gross domestic product (GDP) and 9 per cent of all employment. VS’s main domestic markets are Scotland, the north of England, and the south of England. In 2002, domestic UK tourists spent £3.7bn and made 18.5 mil lion trips to Scotland. Overseas tourists spent £811m and took 1.6 million trips, with the main overseas markets being North America, Germany, France, and the Benelux countries. Scotland is predomi nantly a UK weekend leisure destination, with UK tourism representing 92 per cent of all trips and 83 per cent of revenue.
Original languageEnglish
Title of host publicationSustainable Tourism Futures: Perspectives on Systems, Restructuring and Innovations
EditorsStefan Gossling, C. Michael Hall, David Weaver
Place of PublicationNew York
PublisherRoutledge Taylor & Francis Group
Chapter5
Number of pages26
Edition1st
ISBN (Electronic)9780203884256
ISBN (Print)9780415996198
DOIs
Publication statusPublished - 22 Dec 2008

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

Fingerprint

Dive into the research topics of 'Transport and tourism in Scotland: a case study of scenario planning at Visit Scotland'. Together they form a unique fingerprint.

Cite this