Transmitting deprivation: the media and public attitudes toward poverty in the UK.

As part of the Joseph Rowntree Foundation research programme on public interest in poverty issues, the Scottish Poverty Information Unit (SPIU) was commissioned to examine the relationship between media coverage of poverty,
public perceptions and policy preferences.
This project aimed to: compare representations of poverty across UK media; identify the principal factors and considerations influencing those involved in producing media coverage of poverty; understand how UK media representations of poverty relate to the public’s understanding of poverty; and identify examples of effective practice in communicating poverty issues to the
public and derive lessons from these.