Book abstract: Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.
|Title of host publication||Business Strategy: An Introduction (3rd Edition)|
|Place of Publication||Hampshire, UK|
|Number of pages||21|
|Publication status||Published - Jan 2011|
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