Abstract
Book abstract: Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.
Original language | English |
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Title of host publication | Business Strategy: An Introduction (3rd Edition) |
Place of Publication | Hampshire, UK |
Publisher | Palgrave Macmillan |
Pages | 276-296 |
Number of pages | 21 |
ISBN (Print) | 9780230218581 |
Publication status | Published - Jan 2011 |
Keywords
- organisational forms
- innovation
- web technology