The web, new technology and new organisational forms

Margaret McCann

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Book abstract: Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.

Original languageEnglish
Title of host publicationBusiness Strategy: An Introduction (3rd Edition)
Place of PublicationHampshire, UK
PublisherPalgrave Macmillan
Number of pages21
ISBN (Print)9780230218581
Publication statusPublished - Jan 2011


  • organisational forms
  • innovation
  • web technology


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