The web, new technology and new organisational forms

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Abstract

    Book abstract: Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.

    Original languageEnglish
    Title of host publicationBusiness Strategy: An Introduction (3rd Edition)
    Place of PublicationHampshire, UK
    PublisherPalgrave Macmillan
    Pages276-296
    Number of pages21
    ISBN (Print)9780230218581
    Publication statusPublished - Jan 2011

    Keywords

    • organisational forms
    • innovation
    • web technology

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