The scope of e-commerce in retail strategy

Ruth Marciniak; Margaret Bruce

doi:10.4324/9780080473123-7

The scope of e-commerce in retail strategy

Ruth Marciniak, Margaret Bruce

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Retail Marketing: A Case Study Approach
Editors	Margaret Bruce, Christopher Moore, Grete Birtwistle
Publisher	Taylor and Francis Inc.
Pages	91-107
Number of pages	17
Edition	1
ISBN (Electronic)	9781136393815
ISBN (Print)	0750657480, 9781138171084
DOIs	https://doi.org/10.4324/9780080473123-7
Publication status	Published - 1 Jan 2007
Externally published	Yes

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Documents and Links

10.4324/9780080473123-7

Cite this

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title = "The scope of e-commerce in retail strategy",

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A2 - Moore, Christopher

A2 - Birtwistle, Grete

PB - Taylor and Francis Inc.

ER -

The scope of e-commerce in retail strategy

ASJC Scopus subject areas

Documents and Links

Other files and links

Cite this