Abstract
wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in
this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.
| Original language | English |
|---|---|
| Title of host publication | 2014 International Conference on E-Commerce, E-Business and E-Service |
| Publisher | CRC Press |
| Pages | 7-11 |
| Number of pages | 4 |
| Publication status | Published - 2014 |
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Keywords
- interactive communication
- business
- influence
Cite this
}
The role of Facebook as an interactive communication device for business. / Garcia Medina, Irene; Pereira Correia, Pedro; González Romo, Zahaira; Contreras-Espinosa, Ruth S.
2014 International Conference on E-Commerce, E-Business and E-Service. CRC Press, 2014. p. 7-11.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - The role of Facebook as an interactive communication device for business
AU - Garcia Medina, Irene
AU - Pereira Correia, Pedro
AU - González Romo, Zahaira
AU - Contreras-Espinosa, Ruth S.
PY - 2014
Y1 - 2014
N2 - In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, evolving into what it is today. One of the factors that enable this technology wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.
AB - In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, evolving into what it is today. One of the factors that enable this technology wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.
KW - Facebook
KW - interactive communication
KW - business
KW - influence
M3 - Conference contribution
SP - 7
EP - 11
BT - 2014 International Conference on E-Commerce, E-Business and E-Service
PB - CRC Press
ER -