The role of Facebook as an interactive communication device for business

Irene Garcia Medina; Pedro Pereira Correia; Zahaira González Romo; Ruth S. Contreras-Espinosa

The role of Facebook as an interactive communication device for business

Irene Garcia Medina, Pedro Pereira Correia, Zahaira González Romo, Ruth S. Contreras-Espinosa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, evolving into what it is today. One of the factors that enable this technology
wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in
this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.

Original language	English
Title of host publication	2014 International Conference on E-Commerce, E-Business and E-Service
Publisher	CRC Press
Pages	7-11
Number of pages	4
Publication status	Published - 2014

Keywords

Facebook
interactive communication
business
influence

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Cite this

Garcia Medina, I., Pereira Correia, P., González Romo, Z., & Contreras-Espinosa, R. S. (2014). The role of Facebook as an interactive communication device for business. In 2014 International Conference on E-Commerce, E-Business and E-Service (pp. 7-11). CRC Press.

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AU - Garcia Medina, Irene

AU - Pereira Correia, Pedro

AU - González Romo, Zahaira

AU - Contreras-Espinosa, Ruth S.

PY - 2014

Y1 - 2014

N2 - In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, evolving into what it is today. One of the factors that enable this technology wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.

AB - In the last century, the advances in technology have brought enormous changes for consumers, markets and marketing. From the early years of this century, information technologies have been invading the conventional market, evolving into what it is today. One of the factors that enable this technology wave is social media. As the possibilities of expression are increasing in social media, consumers also increase their ability to intluence others through their own experiences. Some cases, particularly Facebook, have seen a spectacular growth. There are few studies on the phenomenon, so it is intended, in this study, through empirical observation and theoretical analysis to analyze the reactions of individuals in social media (particularly in Facebook) and its contluence with the organizations.

KW - Facebook

KW - interactive communication

KW - business

KW - influence

M3 - Conference contribution

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BT - 2014 International Conference on E-Commerce, E-Business and E-Service

PB - CRC Press

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