Abstract
Despite the ever-increasing integration of information and communication technologies (ICT) in the tourism industry, recent research has suggested that the visitor attraction (VA) sector lags behind other tourism sectors in terms of technological adoption. The proposed study intends to review the role played by ICT by assessing the propensity, and its factors, to employ ICT by VA managers. Ultimately, it aims to establish an assessment framework for ICT capability, to examine the potential of ICT to convey organisational and strategic advantage in the sector.
Original language | English |
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Title of host publication | ENTER2017 eTourism Conference PhD Workshop Research Proposals |
Editors | Nadzeya Kalbaska, Jing Ge, Jamie Murphy, Marianna Sigala |
Place of Publication | Lugano |
Publisher | Universita' della Svizzera italiana |
Pages | 14-20 |
Number of pages | 7 |
ISBN (Electronic) | 9788861010161 |
Publication status | Published - 31 Jan 2017 |
Keywords
- ICTs
- visitor attractions
- tourism technology
- Scotland