The North Coast 500: developing tourism in the northern Scottish Highlands

This paper looks at the development of the North Coast 500 (NC500) route as a key initiative contributing to the increase of tourism in one of the least visited parts of Scotland. Drawing upon data on visitor numbers within the area between 2014-2018 it considers whether the NC500 has catalysed and encouraged tourism to an area of the country that has for many years been a peripheral region in terms of visitation. The findings highlight that the route seems to have had an impact upon a number of different aspects of tourism within the area generating increased expenditure and employment.