The marketization of the third sector? Trends, impacts and implications

Michael J. Roy, Angela M. Eikenberry, Simon Teasdale

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

4 Citations (Scopus)


This chapter discusses the adoption of commercial and marketized practices and values by nonprofit and third sector organizations, and the implications this has for the governance of organizations and for society more broadly. It presents three interrelated trends - a changing reliance on commercial or earned income, the emergence of ‘social enterprise’ and the growth of cause-related marketing - and assesses the impact of these trends on organizational performance and in relation to their wider function in society, as market-based values have come to permeate all aspects of everyday life. The chapter ends with a discussion of implications for governance and potential research directions.

Original languageEnglish
Title of host publicationResearch Handbook of Nonprofit Governance
EditorsGemma Donnelly-Cox, Michael Meyer, Filip Wijkström
Place of PublicationCheltenham
PublisherEdward Elgar Publishing Ltd.
Number of pages20
ISBN (Electronic)9781788114912
ISBN (Print)9781788114905
Publication statusPublished - 31 Dec 2021


  • marketisation
  • nonprofit
  • governance
  • social enterprise
  • social innovation
  • welfare reform

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting


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