Abstract
Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management, the purpose of this paper is to introduce a conceptual framework incorporating the social (conspicuousness and status), personal (hedonism and materialism) and functional (uniqueness and price-quality perceptions) value perceptions using the context of luxury goods.
| Original language | English |
|---|---|
| Pages (from-to) | 574-596 |
| Number of pages | 23 |
| Journal | International Marketing Review |
| Volume | 29 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2012 |
Keywords
- value perceptions
- impression management
- emerging markets
- United Kingdom
- structural equation modeling
- consumer behaviour
- luxury brands
- Malaysia
- United States of America
- India
