The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Paurav Shukla

Research output: Contribution to journalArticle

Abstract

Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management, the purpose of this paper is to introduce a conceptual framework incorporating the social (conspicuousness and status), personal (hedonism and materialism) and functional (uniqueness and price-quality perceptions) value perceptions using the context of luxury goods.

Original languageEnglish
Pages (from-to)574-596
Number of pages23
JournalInternational Marketing Review
Volume29
Issue number6
DOIs
Publication statusPublished - 2012

Keywords

  • value perceptions
  • impression management
  • emerging markets
  • United Kingdom
  • structural equation modeling
  • consumer behaviour
  • luxury brands
  • Malaysia
  • United States of America
  • India

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