@inbook{4be7827fba2740539e5c9c87517aa78a,
title = "The influence of personal values and pet attachment on owners{\textquoteright} pet products purchase behavior",
abstract = "From 1997 to 2007, the pet market grew ten times and became a US $41 billion industry (Chen, Hung, and Peng, 2011). Pet owners are more attached to their pets than before is one important factor that contributes to this development (Serpell, 2003). Although this marketing is growing significantly, little is known about how pet owners consume pet-related products and services (Chen, Hung, and Peng, 2012). To narrow the gaps in the literature, this study examines how pet attachment and owners{\textquoteright} personal values influence their pet products purchase behavior.",
keywords = "Attachment Scale, Confirmatory Factor Analysis Result, Consumption Behavior, Consumption Context, Exploratory Factory Analysis Result",
author = "Annie Chen and Norman Peng and Hung, {Kuang peng}",
year = "2016",
month = aug,
day = "23",
doi = "10.1007/978-3-319-24184-5_15",
language = "English",
isbn = "9783319373621",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "BMC (part of Springer Nature)",
pages = "66--69",
editor = "Colin Campbell and Ma, {Junzhao (Jonathon)}",
booktitle = "Proceedings of the 2013 World Marketing Congress",
edition = "1",
note = "2013 Academy of Marketing Science: 16th Biennial World Marketing Congress, 2013 AMS WMC 16 ; Conference date: 17-07-2013 Through 19-07-2013",
}