The influence of electronic word of mouth on highly skilled expatriate workers seeking tourist information: the case study of Saudi Arabia

Abrar Al Sharif, Ruth Marciniak

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Expatriate workers, many highly skilled, currently account for 33 per cent of Saudi Arabia’s population, prior to and whilst living in the Country will seek out tourist and travel information to engage in leisure activities during their temporary stay. Whilst electronic word-of-mouth (eWOM) information sources have grown in influencing consumer’s intention behaviour relating to tourist activities, information searches will differ from person to person. The aim of the chapter is to explore information adoption to understand travellers’ behavioural intention to use eWOM. In doing so, cognitive, affective, and behavioural intentions are examined together with an individual’s need for closure. Typically having no social connections or knowledge of tourism practices, research into expatriate workers in Saudi Arabia provides a particularly unique insight into eWOM.
Original languageEnglish
Title of host publicationSocial Commerce: Consumer Behaviour in Online Environments
EditorsRosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding
Place of PublicationSwitzerland
PublisherPalgrave Macmillan
Pages169-188
Number of pages19
ISBN (Electronic)9783030036171
ISBN (Print)9783030036164
DOIs
Publication statusPublished - Jan 2019

Keywords

  • Word of Mouth
  • Tourism
  • Saudi Arabia
  • eWOM
  • S-commerce

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  • Cite this

    Al Sharif, A., & Marciniak, R. (2019). The influence of electronic word of mouth on highly skilled expatriate workers seeking tourist information: the case study of Saudi Arabia. In R. Boardman, M. Blazquez, C. E. Henninger, & D. Ryding (Eds.), Social Commerce: Consumer Behaviour in Online Environments (pp. 169-188). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-03617-1