Expatriate workers, many highly skilled, currently account for 33 per cent of Saudi Arabia’s population, prior to and whilst living in the Country will seek out tourist and travel information to engage in leisure activities during their temporary stay. Whilst electronic word-of-mouth (eWOM) information sources have grown in influencing consumer’s intention behaviour relating to tourist activities, information searches will differ from person to person. The aim of the chapter is to explore information adoption to understand travellers’ behavioural intention to use eWOM. In doing so, cognitive, affective, and behavioural intentions are examined together with an individual’s need for closure. Typically having no social connections or knowledge of tourism practices, research into expatriate workers in Saudi Arabia provides a particularly unique insight into eWOM.
|Title of host publication||Social Commerce: Consumer Behaviour in Online Environments|
|Editors||Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding|
|Place of Publication||Switzerland|
|Number of pages||19|
|Publication status||Published - Jan 2019|
- Word of Mouth
- Saudi Arabia