The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia

Abrar Al Sharif; Ruth Marciniak

doi:10.1007/978-3-030-03617-1_10

The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia

Abrar Al Sharif, Ruth Marciniak

GCU London

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Abstract

The purpose of the chapter is to offer an international perspective of the role electronic word-of-mouth (eWOM) in social commerce (s-commerce) within the context of expatriate workers preparing for and whilst working in Saudi Arabia. In particular, social networks relevant to travel and tourism activities are explored, wherein these networks support the promotion and communications of leisure opportunities in the Country. In doing so, the chapter presents a literature review and proposes a conceptual framework appropriate for the examination of human behaviour in acceptance (or rejection) of eWOM in s-commerce.

Original language	English
Title of host publication	Social Commerce: Consumer Behaviour in Online Environments
Editors	Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding
Publisher	Palgrave Macmillan
Pages	169-188
Number of pages	20
Edition	1
ISBN (Electronic)	9783030036171
ISBN (Print)	9783030036164
DOIs	https://doi.org/10.1007/978-3-030-03617-1_10
Publication status	Published - 6 Mar 2019

Keywords

eWOM
S-commerce
Saudi Arabia

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting
General Computer Science

Documents and Links

10.1007/978-3-030-03617-1_10

Cite this

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title = "The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia",

abstract = "The purpose of the chapter is to offer an international perspective of the role electronic word-of-mouth (eWOM) in social commerce (s-commerce) within the context of expatriate workers preparing for and whilst working in Saudi Arabia. In particular, social networks relevant to travel and tourism activities are explored, wherein these networks support the promotion and communications of leisure opportunities in the Country. In doing so, the chapter presents a literature review and proposes a conceptual framework appropriate for the examination of human behaviour in acceptance (or rejection) of eWOM in s-commerce.",

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author = "Sharif, {Abrar Al} and Ruth Marciniak",

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doi = "10.1007/978-3-030-03617-1_10",

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The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia. / Sharif, Abrar Al; Marciniak, Ruth.
Social Commerce: Consumer Behaviour in Online Environments. ed. / Rosy Boardman; Marta Blazquez; Claudia E. Henninger; Daniella Ryding. 1. ed. Palgrave Macmillan, 2019. p. 169-188.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia

AU - Sharif, Abrar Al

AU - Marciniak, Ruth

N1 - Publisher Copyright: © The Author(s) 2019.

PY - 2019/3/6

Y1 - 2019/3/6

N2 - The purpose of the chapter is to offer an international perspective of the role electronic word-of-mouth (eWOM) in social commerce (s-commerce) within the context of expatriate workers preparing for and whilst working in Saudi Arabia. In particular, social networks relevant to travel and tourism activities are explored, wherein these networks support the promotion and communications of leisure opportunities in the Country. In doing so, the chapter presents a literature review and proposes a conceptual framework appropriate for the examination of human behaviour in acceptance (or rejection) of eWOM in s-commerce.

AB - The purpose of the chapter is to offer an international perspective of the role electronic word-of-mouth (eWOM) in social commerce (s-commerce) within the context of expatriate workers preparing for and whilst working in Saudi Arabia. In particular, social networks relevant to travel and tourism activities are explored, wherein these networks support the promotion and communications of leisure opportunities in the Country. In doing so, the chapter presents a literature review and proposes a conceptual framework appropriate for the examination of human behaviour in acceptance (or rejection) of eWOM in s-commerce.

KW - eWOM

KW - S-commerce

KW - Saudi Arabia

U2 - 10.1007/978-3-030-03617-1_10

DO - 10.1007/978-3-030-03617-1_10

M3 - Chapter

AN - SCOPUS:85064819454

SN - 9783030036164

SP - 169

EP - 188

BT - Social Commerce: Consumer Behaviour in Online Environments

A2 - Boardman, Rosy

A2 - Blazquez, Marta

A2 - Henninger, Claudia E.

A2 - Ryding, Daniella

PB - Palgrave Macmillan

ER -

The influence of electronic word-of-mouth on expatriate workers seeking tourist information: the case of Saudi Arabia

Abstract

Keywords

ASJC Scopus subject areas

Documents and Links

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