The impact of information on patient preferences in different delivery patterns: a contingent valuation study of prescription versus OTC drugs

Karine Lamiraud, Konrade von Bremen, Cam Donaldson

Research output: Contribution to journalArticle

Abstract

Our analysis assessed the impact of information on patients’ preferences in prescription versus over-the-counter (OTC) delivery systems. A contingent valuation (CV) study was implemented, randomly assigning 534 lay people into the receipt of limited or extended information concerning new influenza drugs. In each information arm, people answered two questions: the first asked about willingness to pay (WTP) for the new prescription drug; the second asked about WTP for the same drug sold OTC.

Original languageEnglish
Pages (from-to)102-110
Number of pages9
JournalHealth Policy
Volume93
Issue number2-3
DOIs
Publication statusPublished - 1 Dec 2009

Keywords

  • patient information
  • patient preferences
  • health policy

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