Abstract
Our analysis assessed the impact of information on patients’ preferences in prescription versus over-the-counter (OTC) delivery systems. A contingent valuation (CV) study was implemented, randomly assigning 534 lay people into the receipt of limited or extended information concerning new influenza drugs. In each information arm, people answered two questions: the first asked about willingness to pay (WTP) for the new prescription drug; the second asked about WTP for the same drug sold OTC.
Original language | English |
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Pages (from-to) | 102-110 |
Number of pages | 9 |
Journal | Health Policy |
Volume | 93 |
Issue number | 2-3 |
DOIs | |
Publication status | Published - 1 Dec 2009 |
Keywords
- patient information
- patient preferences
- health policy