The impact of Guifu on identity and behavior in the mass market

Annie Huiling Chen; Kuang Peng Hung; Norman Peng

doi:10.2224/sbp.2011.39.3.419

The impact of Guifu on identity and behavior in the mass market

Annie Huiling Chen, Kuang Peng Hung, Norman Peng^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

With the opening of Bellavita, a new shopping centre in the heart of Taipei city, Taiwanese consumers' desire for luxury goods has risen to new heights. Because of the owner's socioeconomic status, Bellavita has been called a "GuiFu" department store. In this paper, via qualitative content analysis of 4 newspaper reports, we examine what it means to be a GuiFu, and the impact of GuiFu on consumers. The theoretical framework was consumer culture theory from consumer identity research, and gratification theory from media studies.

Original language	English
Pages (from-to)	419-424
Number of pages	6
Journal	Social Behavior and Personality
Volume	39
Issue number	3
DOIs	https://doi.org/10.2224/sbp.2011.39.3.419
Publication status	Published - 1 Apr 2011
Externally published	Yes

Keywords

Consumer
GuiFu
High society
Luxury brand

ASJC Scopus subject areas

Social Psychology

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10.2224/sbp.2011.39.3.419

Cite this

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AB - With the opening of Bellavita, a new shopping centre in the heart of Taipei city, Taiwanese consumers' desire for luxury goods has risen to new heights. Because of the owner's socioeconomic status, Bellavita has been called a "GuiFu" department store. In this paper, via qualitative content analysis of 4 newspaper reports, we examine what it means to be a GuiFu, and the impact of GuiFu on consumers. The theoretical framework was consumer culture theory from consumer identity research, and gratification theory from media studies.

KW - Consumer

KW - GuiFu

KW - High society

KW - Luxury brand

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ER -

The impact of Guifu on identity and behavior in the mass market

Abstract

Keywords

ASJC Scopus subject areas

Documents and Links

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Cite this