The first metrosexual rugby star: rugby union, masculinity, and celebrity in contemporary Wales

This paper examines media representations of Welsh rugby player Gavin Henson, arguing that through analysis of media discourses we can trace shifting shapes of masculinities in the (post)modern era of sport. Contradiction and inconsistencies are prevalent in the narratives that accompany the equally conflicting images of Henson, who both conforms to and challenges traditional rugby playing masculinities.