The effects of endorser types on psychological distance and value perceptions of luxury fashion brands

Liru Jiang; Gianpaolo Vignali; Stephen Doyle

The effects of endorser types on psychological distance and value perceptions of luxury fashion brands

Liru Jiang, Gianpaolo Vignali, Stephen Doyle

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Original language	English
Title of host publication	Proceedings of the 14th Annual Conference of the EuroMed Academy of Business
Editors	Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
Publisher	EuroMed Press
Pages	876-878
Number of pages	3
ISBN (Print)	9789963711901
Publication status	Published - 24 Sept 2021
Externally published	Yes
Event	14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the New Era - Online Duration: 22 Sept 2021 → 24 Sept 2021

Publication series

Name	EuroMed Academy of Business Conference Book of Proceedings
Publisher	EuroMed Press
ISSN (Print)	2547-8516

Conference

Conference	14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the New Era
Period	22/09/21 → 24/09/21

Documents and Links

Final published version
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Final published version, 515 KB

Cite this

Jiang, Liru ; Vignali, Gianpaolo ; Doyle, Stephen. / The effects of endorser types on psychological distance and value perceptions of luxury fashion brands. Proceedings of the 14th Annual Conference of the EuroMed Academy of Business. editor / Demetris Vrontis ; Yaakov Weber ; Evangelos Tsoukatos. EuroMed Press, 2021. pp. 876-878 (EuroMed Academy of Business Conference Book of Proceedings).

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title = "The effects of endorser types on psychological distance and value perceptions of luxury fashion brands",

author = "Liru Jiang and Gianpaolo Vignali and Stephen Doyle",

year = "2021",

month = sep,

day = "24",

language = "English",

isbn = "9789963711901",

series = "EuroMed Academy of Business Conference Book of Proceedings",

publisher = "EuroMed Press",

pages = "876--878",

editor = "Demetris Vrontis and Yaakov Weber and Evangelos Tsoukatos",

booktitle = "Proceedings of the 14th Annual Conference of the EuroMed Academy of Business",

note = "14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the New Era ; Conference date: 22-09-2021 Through 24-09-2021",

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Jiang, L, Vignali, G & Doyle, S 2021, The effects of endorser types on psychological distance and value perceptions of luxury fashion brands. in D Vrontis, Y Weber & E Tsoukatos (eds), Proceedings of the 14th Annual Conference of the EuroMed Academy of Business. EuroMed Academy of Business Conference Book of Proceedings, EuroMed Press, pp. 876-878, 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the New Era, 22/09/21.

The effects of endorser types on psychological distance and value perceptions of luxury fashion brands. / Jiang, Liru; Vignali, Gianpaolo; Doyle, Stephen.
Proceedings of the 14th Annual Conference of the EuroMed Academy of Business. ed. / Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos. EuroMed Press, 2021. p. 876-878 (EuroMed Academy of Business Conference Book of Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The effects of endorser types on psychological distance and value perceptions of luxury fashion brands

AU - Jiang, Liru

AU - Vignali, Gianpaolo

AU - Doyle, Stephen

PY - 2021/9/24

Y1 - 2021/9/24

UR - https://emrbi.org/euromed-press/bookofproceedings/

M3 - Conference contribution

SN - 9789963711901

T3 - EuroMed Academy of Business Conference Book of Proceedings

SP - 876

EP - 878

BT - Proceedings of the 14th Annual Conference of the EuroMed Academy of Business

A2 - Vrontis, Demetris

A2 - Weber, Yaakov

A2 - Tsoukatos, Evangelos

PB - EuroMed Press

T2 - 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the New Era

Y2 - 22 September 2021 through 24 September 2021

ER -

The effects of endorser types on psychological distance and value perceptions of luxury fashion brands

Publication series

Conference

Documents and Links

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