The effectiveness of e-retailer external stimuli in triggering the internal cues that result in online impulse purchasing of fashion apparel within Generation Y females

Research output: Contribution to conferencePaperpeer-review

Fingerprint

Dive into the research topics of 'The effectiveness of e-retailer external stimuli in triggering the internal cues that result in online impulse purchasing of fashion apparel within Generation Y females'. Together they form a unique fingerprint.

Business & Economics