The effect of multi-level factors on MNEs' market entry success in a small emerging market

Keith J. Perks, Stephen P. Hogan, Paurav Shukla

Research output: Contribution to journalArticle

Abstract

Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).

Original languageEnglish
Pages (from-to)131-143
Number of pages13
JournalAsia Pacific Journal of Marketing and Logistics
Volume25
Issue number1
DOIs
Publication statusPublished - 2013

Fingerprint

Market entry
Emerging markets
Factors
Multinational enterprises
Market entry strategy
Entry mode
Market potential
China
Firm size
Emerging countries
Thailand
Openness
Cultural distance
Country risk
India
Success factors
Limited attention

Keywords

  • Thailand
  • multinational companies
  • market entry
  • emerging markets
  • market potential
  • country risk
  • cultural distance

Cite this

Perks, Keith J. ; Hogan, Stephen P. ; Shukla, Paurav. / The effect of multi-level factors on MNEs' market entry success in a small emerging market. In: Asia Pacific Journal of Marketing and Logistics. 2013 ; Vol. 25, No. 1. pp. 131-143.
@article{dcaf4e525722454ab548445ab17d92f1,
title = "The effect of multi-level factors on MNEs' market entry success in a small emerging market",
abstract = "Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).",
keywords = "Thailand, multinational companies, market entry, emerging markets, market potential, country risk, cultural distance",
author = "Perks, {Keith J.} and Hogan, {Stephen P.} and Paurav Shukla",
year = "2013",
doi = "10.1108/13555851311290975",
language = "English",
volume = "25",
pages = "131--143",
journal = "Asia Pacific Journal of Marketing and Logistics",
issn = "1355-5855",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

The effect of multi-level factors on MNEs' market entry success in a small emerging market. / Perks, Keith J.; Hogan, Stephen P.; Shukla, Paurav.

In: Asia Pacific Journal of Marketing and Logistics, Vol. 25, No. 1, 2013, p. 131-143.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The effect of multi-level factors on MNEs' market entry success in a small emerging market

AU - Perks, Keith J.

AU - Hogan, Stephen P.

AU - Shukla, Paurav

PY - 2013

Y1 - 2013

N2 - Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).

AB - Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm size), country-level (i.e. market potential, country risk and openness) and cultural distance on successful market entry strategies of multinational enterprises (MNEs) in a smaller emerging country (Thailand).

KW - Thailand

KW - multinational companies

KW - market entry

KW - emerging markets

KW - market potential

KW - country risk

KW - cultural distance

U2 - 10.1108/13555851311290975

DO - 10.1108/13555851311290975

M3 - Article

VL - 25

SP - 131

EP - 143

JO - Asia Pacific Journal of Marketing and Logistics

JF - Asia Pacific Journal of Marketing and Logistics

SN - 1355-5855

IS - 1

ER -