The customer engagement journey: establishing propositions

Cara Connell; Ruth Marciniak; Lindsey Drylie Carey

doi:10.1108/978-1-83909-554-220211008

The customer engagement journey: establishing propositions

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The concept of the ‘CE journey’ and its relationship to the customer purchase decision process and brand communication channels.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Editors	Elaine L. Ritch, Julie McColl
Place of Publication	Bingley
Publisher	Emerald Publishing Limited
Chapter	8
Pages	89-100
Number of pages	12
Edition	First
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211008
Publication status	Published - 2021

Keywords

marketing
customer engagement
customer journey
omni-channel
communication
customer engagement journey

Documents and Links

10.1108/978-1-83909-554-220211008

Cite this

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title = "The customer engagement journey: establishing propositions",

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author = "Cara Connell and Ruth Marciniak and {Drylie Carey}, Lindsey",

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AB - The concept of the ‘CE journey’ and its relationship to the customer purchase decision process and brand communication channels.

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KW - customer engagement

KW - customer journey

KW - omni-channel

KW - communication

KW - customer engagement journey

U2 - 10.1108/978-1-83909-554-220211008

DO - 10.1108/978-1-83909-554-220211008

M3 - Chapter

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BT - New Perspectives on Critical Marketing and Consumer Society

A2 - Ritch, Elaine L.

A2 - McColl, Julie

PB - Emerald Publishing Limited

CY - Bingley

ER -

The customer engagement journey: establishing propositions

Abstract

Keywords

Documents and Links

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Cite this