The customer engagement journey: establishing propositions

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The concept of the ‘CE journey’ and its relationship to the customer purchase decision process and brand communication channels.
Original languageEnglish
Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
EditorsElaine L. Ritch, Julie McColl
Place of PublicationBingley
PublisherEmerald Publishing Limited
Chapter8
Pages89-100
Number of pages12
EditionFirst
ISBN (Electronic) 9781839095542
ISBN (Print)9781839095573
DOIs
Publication statusPublished - 2021

Keywords

  • marketing
  • customer engagement
  • customer journey
  • omni-channel
  • communication
  • customer engagement journey

Fingerprint

Dive into the research topics of 'The customer engagement journey: establishing propositions'. Together they form a unique fingerprint.

Cite this