The application of retailing strategies to the management of hospitality

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationStrategic Hospitality Management
PublisherCassell
Pages83 - 98
Number of pages7
Publication statusPublished - 1991

Keywords

  • retail strategies
  • management
  • hospitality

Cite this

Lennon, J. (1991). The application of retailing strategies to the management of hospitality. In Strategic Hospitality Management (pp. 83 - 98). Cassell.