This research aims to conceptualize the antecedents and consequences of luxury hotel consumers’ sense of belonging. This study incorporates an “expectation” variable into a stimulus-organism-response model to investigate the influence of perceived experiential value on consumers’ satisfaction, sense of belonging, and behavioral intentions. In total, 489 Taiwanese consumers were recruited, and structural equation modeling was used to examine the proposed model. The results demonstrate that perceived experiential value influences consumers’ satisfaction, which in turn influences their sense of belonging. Moreover, a sense of belonging can affect consumers’ consumption intentions. Furthermore, expectations positively moderate the relationship between perceived experiential value and consumer satisfaction.
|Journal||Hospitality and Society|
|Publication status||Accepted/In press - 27 Apr 2020|
- luxury hotel
- experiential value
- sense of belonging
- SOR model
- social identity theory