@inbook{360ac77ee4574c1689ad0db9d53c9781,
title = "The alchemy of fashion influencer brands: emergence, social identity and follower-based influencer brand equity",
keywords = "Core social motives, Fashion marketing, Human branding, Influencer brand equity, Influencer marketing, Social identity",
author = "{Sugunan Nair}, Abhilash and Ruth Marciniak",
year = "2023",
month = may,
day = "18",
doi = "10.1108/978-1-80382-345-420231022",
language = "English",
isbn = "9781803823485",
pages = "265--276",
editor = "{Ritch }, {Elaine L.} and Catherine Canning and Julie McColl",
booktitle = "Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation",
publisher = "Emerald Publishing Limited",
}