The alchemy of fashion influencer brands: emergence, social identity and follower-based influencer brand equity

Research output: Chapter in Book/Report/Conference proceedingChapter

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Original languageEnglish
Title of host publicationPioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
EditorsElaine L. Ritch , Catherine Canning, Julie McColl
PublisherEmerald Publishing Limited
Chapter22
Pages265-276
Number of pages12
ISBN (Electronic)9781803823478, 9781803823454
ISBN (Print)9781803823485
DOIs
Publication statusPublished - 18 May 2023

Keywords

  • Core social motives
  • Fashion marketing
  • Human branding
  • Influencer brand equity
  • Influencer marketing
  • Social identity

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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