The 2003 Visitor Attraction Monitor

Originally commissioned by VisitScotland, this detailed data on public and private sector Scottish attractions, from large operations such as national museums and galleries to small independent operators, is the most comprehensive range of data on visitor attraction performance in Scotland with data available back to 1991. Information covers visits data as well as more operational information such as staffing, average revenue and marketing activities. Qualitative information is also collated to probe negative and positive factors affecting the industry.