Thank heaven for little girls: `Girl Heaven' and the commercial context of feminine childhood

Rachel Russell, Melissa Tyler

Research output: Contribution to journalArticle

Abstract

This paper is based on a critical analysis of a chain of retail outlets called `Girl Heaven', aimed primarily at 3-13-year-old girls, described variously as `a piece of retail folklore' (Lumsden, 1999) and as `Guardian Wimmin Hell' (Kettle, 1999). It argues that while on the one hand Girl Heaven appears to provide a celebratory social space in which girls can affirm their femininity, it also seems to epitomize the commercial appropriation of childhood femininity.

Original languageEnglish
JournalSociology
DOIs
Publication statusPublished - 1 Aug 2002

Keywords

  • femininity
  • childhood

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