Temporal rules for mobile web personalization

Martin T. Halvey, Mark T. Keane, Barry Smyth

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Many systems use past behavior, preferences and environmental factors to attempt to predict user navigation on the Internet. However we believe that many of these models have shortcomings, in that they do not take into account that users may have many different sets of preferences. Here we investigate an environmental factor, namely time, in making predictions about user navigation. We present methods for creating temporal rules that describe user navigation patterns. We also show the benefit of using these rules to predict user navigation and also show the benefits of these models over traditional methods. An analysis is carried out on a sample of usage logs for Wireless Application Protocol (WAP) browsing, and the results of this analysis verify our hypothesis.
    Original languageEnglish
    Title of host publicationProceedings of the 15th international conference on World Wide Web
    PublisherACM
    Pages839-840
    Number of pages2
    ISBN (Print)1595933239
    DOIs
    Publication statusPublished - 23 May 2006

    Keywords

    • browsing
    • user navigation
    • WAP
    • protocols

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