Abstract
| Original language | English |
|---|---|
| Number of pages | 10 |
| Journal | IEEE Access |
| Volume | 7 |
| DOIs | |
| Publication status | Published - 13 May 2019 |
Fingerprint
Keywords
- Human Computer Interaction
- Luxury brands
- Virtual Reality
- technology acceptance model
- technology adoption decision-making
- marketing
- computer graphics
- 3D visualisation
- product customisation
Cite this
}
Technology acceptance model for 3D virtual reality system in luxury brands online stores. / Altarteer, Samar; Charissis, Vassilis.
In: IEEE Access, Vol. 7, 13.05.2019.Research output: Contribution to journal › Article
TY - JOUR
T1 - Technology acceptance model for 3D virtual reality system in luxury brands online stores
AU - Altarteer, Samar
AU - Charissis, Vassilis
N1 - Acceptance in SAN OA article in IEEE Access
PY - 2019/5/13
Y1 - 2019/5/13
N2 - This paper presents an evaluation of a Three dimensional (3D) semi-immersive virtual reality system for online luxury product visualization and customization service. The paper objective is to present the results of the survey-based analysis using Technology Acceptance Model with ease of use, usefulness, perceived experience value and perceived presence as independent variables, in testing the attitudes towards the system. The impact of product customization and personalization features on the perceived experience value and the attitudes towards the system was also tested. The result shows that the perceived presence, usefulness, ease of use and the perceived experience value have a significant positive effect on the attitudes towards the 3D Virtual Reality (VR) semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regards to real-time manipulation of the product and the flexibility in customizing the 3D models’ features in real time has elevated the attitudes towards the aforementioned emerging technology within this specific context.
AB - This paper presents an evaluation of a Three dimensional (3D) semi-immersive virtual reality system for online luxury product visualization and customization service. The paper objective is to present the results of the survey-based analysis using Technology Acceptance Model with ease of use, usefulness, perceived experience value and perceived presence as independent variables, in testing the attitudes towards the system. The impact of product customization and personalization features on the perceived experience value and the attitudes towards the system was also tested. The result shows that the perceived presence, usefulness, ease of use and the perceived experience value have a significant positive effect on the attitudes towards the 3D Virtual Reality (VR) semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regards to real-time manipulation of the product and the flexibility in customizing the 3D models’ features in real time has elevated the attitudes towards the aforementioned emerging technology within this specific context.
KW - Human Computer Interaction
KW - Luxury brands
KW - Virtual Reality
KW - technology acceptance model
KW - technology adoption decision-making
KW - marketing
KW - computer graphics
KW - 3D visualisation
KW - product customisation
U2 - 10.1109/ACCESS.2019.2916353
DO - 10.1109/ACCESS.2019.2916353
M3 - Article
VL - 7
JO - IEEE Access
JF - IEEE Access
SN - 2169-3536
ER -