Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 64053-64062 |
| Number of pages | 10 |
| Journal | IEEE Access |
| Volume | 7 |
| DOIs | |
| Publication status | Published - 13 May 2019 |
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Keywords
- Virtual reality
- luxury brands
- product customization
- technology acceptance model
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Technology acceptance model for 3D virtual reality system in luxury brands online stores. / Altarteer, Samar; Charissis, Vassilis.
In: IEEE Access, Vol. 7, 13.05.2019, p. 64053-64062.Research output: Contribution to journal › Article
TY - JOUR
T1 - Technology acceptance model for 3D virtual reality system in luxury brands online stores
AU - Altarteer, Samar
AU - Charissis, Vassilis
N1 - Acceptance in SAN OA article in IEEE Access
PY - 2019/5/13
Y1 - 2019/5/13
N2 - This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context.
AB - This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context.
KW - Virtual reality
KW - luxury brands
KW - product customization
KW - technology acceptance model
U2 - 10.1109/ACCESS.2019.2916353
DO - 10.1109/ACCESS.2019.2916353
M3 - Article
VL - 7
SP - 64053
EP - 64062
JO - IEEE Access
JF - IEEE Access
SN - 2169-3536
ER -