Sustainable assessment and fashion brand ratings

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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Abstract

In response to the growing demand for transparency in the supply chain,fashion brands have responded through sustainability marketing in the form of freeform communication, application for certifications and making publicly available sus-tainability reports, which in turn have been used by third party organisations forbrand rating. The purpose of the chapter is to explore the purpose, examine the meth-odologies and assess who benefits from these ratings.
Original languageEnglish
Title of host publicationFashion and Environmental Sustainability: Entrepreneurship, Innovation and Technology
EditorsLeo-Paul Dana, Rosy Boardman, Aidan Salamzadeh , Vijay Pereira, Michelle Brandstrup
Place of PublicationBoston
PublisherDe Gruyter
Chapter15
Pages185-200
Number of pages16
ISBN (Electronic)9783110795431
ISBN (Print)9783110795202
DOIs
Publication statusPublished - 6 Nov 2023

Keywords

  • sustainability
  • sustainability marketing
  • rating systems
  • fashion brand equity

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • Economics, Econometrics and Finance(all)

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