Abstract
In response to the growing demand for transparency in the supply chain,fashion brands have responded through sustainability marketing in the form of freeform communication, application for certifications and making publicly available sus-tainability reports, which in turn have been used by third party organisations forbrand rating. The purpose of the chapter is to explore the purpose, examine the meth-odologies and assess who benefits from these ratings.
Original language | English |
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Title of host publication | Fashion and Environmental Sustainability: Entrepreneurship, Innovation and Technology |
Editors | Leo-Paul Dana, Rosy Boardman, Aidan Salamzadeh , Vijay Pereira, Michelle Brandstrup |
Place of Publication | Boston |
Publisher | De Gruyter |
Chapter | 15 |
Pages | 185-200 |
Number of pages | 16 |
ISBN (Electronic) | 9783110795431 |
ISBN (Print) | 9783110795202 |
DOIs | |
Publication status | Published - 6 Nov 2023 |
Keywords
- sustainability
- sustainability marketing
- rating systems
- fashion brand equity
ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)