Supporters Direct and supporters’ governance of football: a model for Europe?

Peter Kennedy

Research output: Contribution to journalArticle

Abstract

Supporters Direct, a sports policy initiative launched by the British Labour government in 2000, has consolidated its position in the intervening decade and experienced considerable success in setting up supporters’ trusts. This success has encouraged the European football governing body, UEFA, to give its backing to the establishment of the Supporters Direct model across European leagues. This chapter develops a broadly Marxist political economy of football to explain how and why, despite the increasing pressure of commercialization, the football business remains founded on an unstable commodity structure in which the motive forces of exchange value and profit ultimately fail to dominate football as a community asset.
Original languageEnglish
Pages (from-to)409-425
JournalSoccer and Society
Volume13
Issue number3
DOIs
Publication statusPublished - May 2012

Keywords

  • sports policy
  • sociology
  • football

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