Strategic information systems

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationStrategic Marketing Management: A Process Based Approach
    EditorsLuiz Moutinho, Geoff Southern
    PublisherCengage
    Chapter6
    ISBN (Print)9781844800001
    Publication statusPublished - 2009

    Keywords

    • information systems management
    • strategic information systems
    • information systems

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