Strategic information systems

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Marketing Management: A Process Based Approach
Editors	Luiz Moutinho, Geoff Southern
Publisher	Cengage
Chapter	6
ISBN (Print)	9781844800001
Publication status	Published - 2009

Keywords

@inbook{30c5cc7c50b54d8993cd01d500d1cefd,

title = "Strategic information systems",

keywords = "information systems management, strategic information systems, information systems",

author = "Alexis Barlow and Peter Duncan and Kevin Grant and David Edgar",

note = "<p>Book published by Cengage (2009), ISBN: 9781844800001. Edited by L. Moutinho and G. Southern.</p>",

year = "2009",

language = "English",

isbn = "9781844800001",

editor = "Luiz Moutinho and Geoff Southern",

booktitle = "Strategic Marketing Management: A Process Based Approach",

publisher = "Cengage",

}

TY - CHAP

T1 - Strategic information systems

AU - Barlow, Alexis

AU - Duncan, Peter

AU - Grant, Kevin

AU - Edgar, David

N1 - <p>Book published by Cengage (2009), ISBN: 9781844800001. Edited by L. Moutinho and G. Southern.</p>

PY - 2009

Y1 - 2009

KW - information systems management

KW - strategic information systems

KW - information systems

UR - https://www.cengage.co.uk/books/9781844800001/

M3 - Chapter

SN - 9781844800001

BT - Strategic Marketing Management: A Process Based Approach

A2 - Moutinho, Luiz

A2 - Southern, Geoff

PB - Cengage

ER -