Strategic information systems

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Publication abstract: Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

    Original languageEnglish
    Title of host publicationStrategic Marketing Management: A Process Based Approach
    EditorsL. Moutinho, G. Southern
    PublisherCengage
    ISBN (Print)9781844800001
    Publication statusPublished - 2009

    Keywords

    • information systems managment
    • strategic information systems

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  • Cite this

    Grant, K., Edgar, D., Duncan, P., & Barlow, A. (2009). Strategic information systems. In L. Moutinho, & G. Southern (Eds.), Strategic Marketing Management: A Process Based Approach Cengage. http://researchonline.gcu.ac.uk/cbs/136