Status consumption in cross-national context: socio-psychological, brand and situational antecedents

Paurav Shukla

Research output: Contribution to journalArticle

Abstract

Limited attention has been paid to the issue of status consumption in cross-national context. The purpose of this paper is to address the issue of status consumption among British and Indian consumers, using the industry context of alcoholic beverages, focusing on three antecedents namely, the socio-psychological, brand and situational antecedents.

Original languageEnglish
Pages (from-to)108-129
Number of pages22
JournalInternational Marketing Review
Volume27
Issue number1
DOIs
Publication statusPublished - 2010

Keywords

  • consumer culture
  • consumer psychology
  • brands
  • alcoholic beverages
  • India
  • United Kingdom

Fingerprint Dive into the research topics of 'Status consumption in cross-national context: socio-psychological, brand and situational antecedents'. Together they form a unique fingerprint.

  • Cite this