“Sometimes you go into competitions with little or no expectations”: England, Euro 2012 in the context of austerity

This paper analyses media coverage of the England football team in the run up to Euro 2012. The study also describes the dominant discourse of ‘low expectations’ underpinning media representations of England and considers various reasons for this. Short-term factors are considered, including the resignation of the England manager, the intra-team tensions arising from racism, along with longer-term factors, including the perceived constraints placed on the England national team’s development by the English Premier League.