Abstract
Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute-couture houses digging into their archives to revive past designs. Yet, as this market develops, little is known about the profile of the consumer and the motivations to purchase vintage. This paper aims to explore the veracity of a number of assumptions relating to vintage consumption, equating it to the consumption of used, previously owned clothes by nostalgic prone, environmentally-friendly or value-conscious consumers.
| Original language | English |
|---|---|
| Pages (from-to) | 956-974 |
| Number of pages | 19 |
| Journal | International Journal of Retail and Distribution Management |
| Volume | 40 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 2012 |
Keywords
- fashion
- consumer behaviour
- vintage fashion
- nostalgia
- second hand
