Something old, something used: determinants of women's purchase of vintage fashion vs second-hand fashion

Marie-Cécile Cervellon; Lindsey Carey; Trine Harms

doi:10.1108/09590551211274946

Something old, something used: determinants of women's purchase of vintage fashion vs second-hand fashion

Marie-Cécile Cervellon, Lindsey Carey, Trine Harms

Research output: Contribution to journal › Article › peer-review

Abstract

Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute-couture houses digging into their archives to revive past designs. Yet, as this market develops, little is known about the profile of the consumer and the motivations to purchase vintage. This paper aims to explore the veracity of a number of assumptions relating to vintage consumption, equating it to the consumption of used, previously owned clothes by nostalgic prone, environmentally-friendly or value-conscious consumers.

Original language	English
Pages (from-to)	956-974
Number of pages	19
Journal	International Journal of Retail and Distribution Management
Volume	40
Issue number	12
DOIs	https://doi.org/10.1108/09590551211274946
Publication status	Published - 2012

Keywords

fashion
consumer behaviour
vintage fashion
nostalgia
second hand

Documents and Links

10.1108/09590551211274946

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