Something old, something used: determinants of women's purchase of vintage fashion vs second-hand fashion

Marie-Cécile Cervellon, Lindsey Carey, Trine Harms

    Research output: Contribution to journalArticle

    Abstract

    Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute-couture houses digging into their archives to revive past designs. Yet, as this market develops, little is known about the profile of the consumer and the motivations to purchase vintage. This paper aims to explore the veracity of a number of assumptions relating to vintage consumption, equating it to the consumption of used, previously owned clothes by nostalgic prone, environmentally-friendly or value-conscious consumers.
    Original languageEnglish
    Pages (from-to)956-974
    Number of pages19
    JournalInternational Journal of Retail and Distribution Management
    Volume40
    Issue number12
    DOIs
    Publication statusPublished - 2012

    Keywords

    • fashion
    • consumer behaviour
    • vintage fashion
    • nostalgia
    • second hand

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