Social media marketing communication: an advantage for companies

Pedro Pereira Correia, Irene Garcia Medina

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationINBAM Conference Annual Meeting, Lisbon, Portugal
    Publication statusPublished - 2013

    Keywords

    • social media marketing
    • communication

    Cite this

    Pereira Correia, P., & Garcia Medina, I. (2013). Social media marketing communication: an advantage for companies. In INBAM Conference Annual Meeting, Lisbon, Portugal