SMS: a powerful tool for mobile marketing communication

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    No abstract available.
    Original languageEnglish
    Title of host publicationProceedings of the mLife 2009 Conference & Exhibitions
    Place of PublicationBarcelona
    ISBN (Electronic)0976334135
    Publication statusPublished - 2009

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  • Cite this

    Garcia Medina, I. (2009). SMS: a powerful tool for mobile marketing communication. In Proceedings of the mLife 2009 Conference & Exhibitions