Smartphone adoption amongst Chinese youth during leisure-based tourism: challenges and opportunities

Michael O’ Regan*, He Chang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

With the spread of Information communications technology (ICT) in China, the tourism industry has come to recognize the importance of examining the factors that influence adoption of smartphones during leisure-based tourism among Chinese youth, a vital segment in what the world’s greatest domestic, inbound, and outbound tourism market will be by 2020. Using data collected from undergraduate students at a university in China, this study, based on the technology acceptance model (TAM) and theory of reasoned action (TRA), found that an extended model can predict travelers’ intentions. A detailed profile of Chinese youth and their smartphone usage is provided, and the managerial implications of increased adoption of Internet-capable smartphones during leisure-based tourism are also explored.

Original languageEnglish
Pages (from-to)238-254
Number of pages17
JournalJournal of China Tourism Research
Volume11
Issue number3
DOIs
Publication statusE-pub ahead of print - 27 Aug 2015

Keywords

  • emotional attachment
  • leisure-based tourism
  • perceived ease of use
  • perceived usefulness
  • smartphone adoption
  • social influence

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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