Abstract
With the spread of Information communications technology (ICT) in China, the tourism industry has come to recognize the importance of examining the factors that influence adoption of smartphones during leisure-based tourism among Chinese youth, a vital segment in what the world’s greatest domestic, inbound, and outbound tourism market will be by 2020. Using data collected from undergraduate students at a university in China, this study, based on the technology acceptance model (TAM) and theory of reasoned action (TRA), found that an extended model can predict travelers’ intentions. A detailed profile of Chinese youth and their smartphone usage is provided, and the managerial implications of increased adoption of Internet-capable smartphones during leisure-based tourism are also explored.
Original language | English |
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Pages (from-to) | 238-254 |
Number of pages | 17 |
Journal | Journal of China Tourism Research |
Volume | 11 |
Issue number | 3 |
DOIs | |
Publication status | E-pub ahead of print - 27 Aug 2015 |
Keywords
- emotional attachment
- leisure-based tourism
- perceived ease of use
- perceived usefulness
- smartphone adoption
- social influence
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management