Setting up and operating a sport and exercise psychology consultancy practice

Hannah Stoyel*, Paul McCarthy

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Downloads (Pure)


In this chapter, Hannah and Paul tell their unique stories of setting up their sport and exercise psychology practice as businesses in the UK. Hannah established a successful group consultancy business and shares advice and guidance in the first half of this chapter. She explores how she began, getting those first clients, how and why group consultancy works for her, and finishes with tips and advice on how to navigate the minutia of this type of work. In the second half of this chapter, Paul discusses the lessons learned to open and run a thriving private practice over the past 15 years and, more recently, launching an online directory of Sport Psychologists. The training routes in sport and exercise psychology prepare practitioners for the practice of sport psychology rather than the business of sport psychology. The business of sport psychology, therefore, requires practitioners to learn from supervisors and other successful entrepreneurs in the field. With a proliferation of digital services for business, almost everything to begin and develop your business can be planned and executed from a computer with internet access. The future of private practice is awash with opportunities for the faithful practitioner.

Original languageEnglish
Title of host publicationDeveloping a Sport Psychology Consultancy Practice: A Toolkit for Students and Trainees
EditorsVaithehy Shanmuganathan-Felton, Stephen Smith
Number of pages13
ISBN (Electronic)9781000787634
ISBN (Print)9781032051499, 9781032051482
Publication statusPublished - 30 Dec 2022


  • sport psychology
  • exercise psychology
  • consultancy work

ASJC Scopus subject areas

  • General Psychology


Dive into the research topics of 'Setting up and operating a sport and exercise psychology consultancy practice'. Together they form a unique fingerprint.

Cite this